The Merge of William Hill, Cpays and Webroute Services
The Merge of William Hill, Cpays and Webroute Services affiliate programs
In one email sent to Cpays affiliates, Henry Birch (CEO of William Hill Online) wrote:
A Very Big Welcome to Europe’s Leading Online Gaming and Sports Betting Group.
You will have read in the news this morning of one of the largest mergers in online gaming and sports betting history. We are very excited to inform you that with this merger the affiliate programs of William Hill, Cpays, & Webroute Affiliates will together form one of the largest affiliate networks in the world, working with Europe’s leading online gaming and sports betting company.
During 2009 we will be joining together to form a new super affiliate program. The aim of this new program will be to provide our affiliates with the very best service and opportunities in the industry
- Our Group “Affiliate Guarantee” ensures that you will continue to receive lifetime revenue share on all your existing referred players as well as revenue share or CPA payments for any new players you refer
- You be able to promote casinos, poker, bingo, sportsbook, games and skill games all using the same affiliate program
- Our customers will be using some of the very best software and systems in the market such as Playtech Casino, I-Poker, Virtual Fusion & Playtech Bingo and the Orbis sports betting platform
- A true global reach using one affiliate program with a large presence in all major markets except for the USA
- An affiliate senior management team with some of the very best people from the industry
- A brand new affiliate management software which we believe will be the best anywhere in the market
These changes will start early next year and we should be fully integrated by the end of 2009.
As we said above, your existing affiliated players and revenue along with any new players will continue to be paid to you in the normal way so the only changes that you will see are additional services and we very much hope additional players and revenue that we can both share in.Mandalay Bay Resort Casino
