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Archive for March, 2010

AdSense now serving multiple ad networks

March 17th, 2010 admin Comments off

Google AdSense now serving multiple ad networks.

Google AdSense has launched a new capability in AdSense allowing Google-certified ad networks compete directly within AdSense, which means that advertisers from these third-party networks will be able to compete with AdWords advertisers to show on the Google Content Network.

These new capabilities will automatically be enabled for your Adsense account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks or all networks except AdWords.

In a anouncement email, Google AdSense said that they will gradually be adding new ad networks to AdSense accounts over the next few months, so you will see impact on your ads or your earnings later on.

Categories: News Tags: , ,

Google’s Blogger Users Can Now Customize Their Design Templates

March 13th, 2010 admin Comments off

Google’s Blogger Users Can Now Customize Their Design Templates.

Google has launched the Blogger Template Designer, a way to customize the look and feel of your Blogger blog.

Features of the template designer include:

– 15 new templates (with more on the way)
– Custom blog layouts with one, two and three columns
– Hundreds of background images courtesy of iStockphoto
– Customizable colors, fonts, and more.

“Over the past few years we’ve worked to scale Blogger and ensure that it is capable of handling hundreds of millions of pageviews per day,” Google says. “But we also believe that blogging is about self expression and that an important part of expression is creating a custom design that expresses your unique voice. So last year we started working on a tool that would allow everyone to easily customize their blog’s look and feel, and today we’re proud to introduce the Blogger Template Designer.”

“While alternative offerings force users to choose among a limited set of rigid template designs, Blogger provides an intuitive yet powerful interface so anyone to customize their blog’s design & layout – putting the user in complete control,” the company says. It’s interesting that this kind of customization has not been available from Blogger until 2010, as Blogger itself is over a decade old, and has been Google-owned since 2003″

Categories: News Tags: ,

PDR suspended pharma domains

March 13th, 2010 admin Comments off

It’s again PDR suspended pharma domains. Here below is their email sent to one of my friend:

We have been made aware that the below listed domain names registered through your account are involved in fake pharma scam.


mydomen.com

As per our terms of services, we do not allow any Pharma website, which do not have license / certificate to sell drugs online, to remain active under us. Hence we have suspended the domain names. If your Pharmacy is genuine and you have documents to prove the same, then send it across to us and we will unsuspend your domain names.

Incase if you wish to transfer away these domain names, please update us about the same and we shall get the transfer lock removed for them.

Feel free to discuss this issue with us, should you have any queries.

Regards,
PDR Abuse Desk

The question is where will you transfer these domains?

Categories: News Tags: ,

SEO and Social Media Matter

March 6th, 2010 admin Comments off

SEO and Social Media Matter for Press Coverage.

1. Do something that’s different – Simply do something that makes you stand out: something that gets people talking. If it creates enough buzz, the media coverage will likely follow.

2. Look for niche publications – the more niche the publication, the more likely they probably are to cover you.
3. Personalize your message – When you’re writing an email to a publication to talk about your business, for example, personalize the message for the specific person you’re contacting, so they know it’s not just a manufactured piece that you’re sending all over the web. Journalists like exclusivity.

4. Find multiple contacts – If you can find more than one contact for a particular publication, it may be wise to send your story pitch to them. This will increase the potential visibility among the publication’s staff.

5. Provide plenty of details – When sending such a pitch, it’s a good idea to include as many details about the product/story as possible. The more details available, the less research is required, and time is more valuable than ever, especially for a journalist.

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.

Brand awareness goes beyond just having a random customer find your site in a set of search results or through a link from their Facebook news feed. Have you considered how channels like search and social media are used by media outlets and journalists? The fact of the matter is that journalists and bloggers alike utilize both to a great extent while covering their beats.

For that matter, Google’s real-time search can help for the same reason, and most journalists and bloggers frequently use Google to search for what they’re looking for. If what they’re looking for happens to be related to a newsy topic, they just might see Google’s real-time results literally before anything else. If that topic happens to be related to something you’re talking about, you just might end up in those results too. Google is also indexing updates from Facebook Pages here now, by the way.

The point is, if you are looking for increased media coverage, there are ways to increase your chances of getting in front of the right people, and it is certainly not limited to real-time search. Sometimes journalists/bloggers will simply tap their contacts within their social networks (or email of course) to find sources. This is as good a reason as any to engage in social media on a regular basis and network with lots of relevant people.

Categories: Marketing Tags: ,